Situation of Innovation in the Linkage between Culture and Performance: A Mediation Analysis of Asian Food Production Industry

The purpose of this research article is to give a conceptual model of innovation management in food production industry in east of Asia. The researchers create and propose a conceptual model rooted in past research on innovation management, performance and organization culture (OC). The data for the research were obtained by surveys given to 168 Chinese, Taiwanese and Malaysian companies. Structural equation modeling (SEM) methodology was used in this study. The results of the study show that in food production firms OC and organizational innovation (OI) have positively direct impacts on organizational performance (OP). These results have useful implications for the companies specially those involved in food production which tries to win competitions and also positively respond to the environmental changes through successful applications of innovation. Findings also stress that systems used and applied to stimulate and boost an organizational innovative culture would most probably make the processes of introducing, adopting, and diffusing innovation simpler which would by itself read to higher OP.